Our Story
Blue River™ revolutionized the cannabis industry as the first brand to introduce cannabis-derived terpenes, helping to popularize the term "Terps" globally. Since then, the brand has expanded its offerings to include a signature line of live rosin super concentrates, innovative vape devices, specialty edibles, and CBN products—all crafted using proprietary advanced mechanical separation technology.
Founded by industry pioneer Tony Verzura, who holds over 85 awards and two patents, Blue River™ has successfully transitioned from the legacy market to the legal cannabis industry. With over a decade of expertise and 62 industry awards, the brand continues to set the gold standard for innovative, high-quality solventless products.
Our Vision
Blue River™ envisions a world where cannabis is celebrated for its purity, authenticity, and transformative potential. Through strategic brand partnerships, an extensive online training library, and impactful content marketing, we aim to be a leading force in the cannabis extraction industry, providing invaluable resources to professionals. Rooted in corporate social responsibility, we are dedicated to fostering an equitable industry by addressing the lasting impacts of the War on Drugs and promoting sustainable, ethical practices.
Our Mission
Blue River™ is committed to setting the global standard for quality, innovation, and integrity in cannabis. We believe in crafting pure, plant-based products without chemicals, solvents, or artificial additives. Through sustainable practices and proprietary extraction technologies, we empower our global brand partners to deliver unadulterated cannabis experiences while minimizing environmental impact.
Blue River™ does not directly sell, manufacture, distribute, or retail any of our cannabis branded products.